Breakfast Briefing: The 7 stories PR pros need to know on Tuesday morning, 7.5.2016

NASA wins the morning; How Kevin Durant announced his decision; Trump fails to capitalize on Clinton's FBI interview, spends weekend defending tweet instead; What happens when mom and dad start using Snapchat?

NASA's Juno spacecraft began orbiting Jupiter on Monday night. (Image via NASA's Facebook page).
NASA's Juno spacecraft began orbiting Jupiter on Monday night. (Image via NASA's Facebook page).

Winning Tuesday morning’s news cycle: NASA, whose Juno spacecraft began orbiting Jupiter late Monday, five years after leaving earth. The spacecraft will round Jupiter 37 times over a 20-month stretch. NASA’s Jet Propulsion Laboratory released a trailer of sorts for the mission last month.


NBA star Kevin Durant is headed to the Bay Area, where he’ll suit up for the Golden State Warriors next season. The all-star forward announced his decision in an op-ed for The Players Tribune, the outlet launched by Derek Jeter in 2014 to help athletes tell their own stories. (Durant’s byline describes his title at The Player’s Tribune as "deputy publisher)." USA Today: How the Warriors got Kevin Durant.

The FBI interviewed Hillary Clinton about her use of a private email server during her term as secretary of state on Saturday morning. But instead of capitalizing on the issue, Donald Trump’s campaign spent most of the weekend defending its candidate’s tweet of an image declaring Clinton "the most corrupt candidate ever" with a Star of David. Trump later deleted the tweet, and claimed it included a "sheriff’s star."

President Obama is hitting the campaign trail in North Carolina on Tuesday to campaign for Hillary Clinton, whose national lead over Donald Trump has narrowed to five points, according to one poll released Monday evening. Clinton is also making inroads with the business community, a relative rarity for a Democratic candidate, according to CNN.

What happens when parents start using Snapchat? Aside from a lot of cringing, The Wall Street Journal looks at the business challenges of an older audience trying out the messaging app. Fourteen percent of smartphone owners over age 35 are using the platform, it found. Mashable: What your favorite Snapchat filter says about you.

Monday night didn’t have the best weather for fireworks in the nation’s capital, so PBS broadcasted the 2015 edition of A Capitol Fourth instead of this year’s rainier and drearier version. Social media users voiced their patriotic disapproval on Twitter.


Israel’s government wants Facebook to do more to curb hateful content that it said has led to violence against its citizens, with Public Security Minister Gilad Erdan going so far as to call the social network a "monster." Facebook later defended its content policy to Reuters. Nearly three dozen people have been killed in street attacks in the country since October. 

Would you like to post a comment?

Please Sign in or register.