One CEO to Another: Andy Polansky and Richard Edelman

Weber Shandwick CEO Andy Polansky and Edelman president and CEO Richard Edelman, two of the biggest names in the industry, go one on one to talk about the most important trends defining the world of communications and today's intensely competitive environment. 

Both agree that the time is now for the public relations industry to step up and serve as the strategic steward that can bring all the marcomms disciplines together.

And in an industry "where talent is everything," according to Polansky, the two leaders discuss building and maintaining a company culture that blends the best of creatives with traditional public relations expertise.

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