Breakfast Briefing: The stories PR pros need to know on Thursday morning, 6.23.2016

Coop marketing manager defends PR Grand Prix-winning entry; Democrats use Periscope, Facebook Live to broadcast House sit-in; Snapchat's Cannes compound; Britain votes; Mets manager dresses down longtime PR manager.

(Image via Wikimedia Commons, by Guy Lebègue - Own work, CC BY-SA 3.0)
(Image via Wikimedia Commons, by Guy Lebègue - Own work, CC BY-SA 3.0)

The marketing director of Coop, the organic food retailer that won the Grand Prix at Tuesday night’s PR Lions in Cannes, is defending the campaign against accusations that it used bad science to prove its point. Swedish agency Forsman & Bodenfors was the winning agency. Edelman and Ketchum are among the firms on the Entertainment, Music, and Film shortlists. Gary Vaynerchuk apologized on Wednesday after invitations to an event his firm was cohosting sought "attractive females and models only" and asked for Instagram and Facebook links to verify.

Democrats staged a sit-in on the floor of the House of Representatives from lunchtime on Wednesday until early Thursday morning, when Speaker Paul Ryan adjourned the body until after the July 4 break. After CSPAN’s cameras stopped carrying the protest — the network doesn't operate them, the House majority does — Democrats broadcast it using Facebook Live and Periscope. Ryan called the protest, demanding a vote on gun-control measures, "nothing more than a publicity stunt."

Snapchat is meeting with advertising executives at Cannes in a closed compound, not a yacht or a swanky hotel or cabana. The meeting space is hidden by large shrubs and a high gate and guarded by intimidating security guards, according to Recode. Snapchat also has the festival's biggest and most prominent billboard.


It’s a historic day in the U.K. as British voters are going to the polls to decide whether their country remains in the E.U. More than 46 million Britons are registered to vote by 10 p.m. local time, or 5 p.m. on the U.S. East Coast, with polls showing a very tight race. Analysts have warned that a "leave" victory could throw international markets into turmoil.

New York Mets manager Terry Collins had some unkind words for the team’s longtime PR manager, Jay Horowitz, who prompted him to talk to the media post-game about an injury to ace pitcher Noah Syndergaard’s elbow. "The puppy dog wants you guys to know that Noah Syndergaard's seeing a doctor," Collins barked, referring to Horowitz. "His elbow flared up on him. That's why I took him out of the game." 

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