SINGAPORE: Zeno Group has partnered with marketing analytics company Origami Logic to offer new marketing data expertise to its clients.
The global partnership allows brands working with Zeno Group to tap into data gathered and analyzed by Origami Logic’s Marketing Signal Measurement Platform.
Origami Logic’s platform gathers real-time marketing analytics from across all channels and platforms to provide insights and reports to marketers. The program allows marketers to track campaigns and see results in real-time.
Zeno Group’s chief digital officer John Kerr said in a press release that the partnership is meant to close the "widening gap" between data and insights and provide clients with the best value for marketing spend.
Origami Logic was founded in 2012 by Opher Kahane, Ofer Shaked, and Alon Amit. Visa, JCPenney, Cisco, Intel, and Omni Hotels have all used Origami Logic’s marketing platform.