SU:M37°, a leading Korean cosmetics brand under the LG Group, has hired Thunder PR as its communications partner.
The skincare brand, which offers high-quality cosmetics made from naturally fermented products, has turned to Thunder to help with its launch in China and managing a series of events.
As part of the one-year retainer, Thunder will also provide strategic communications counsel and media relations strategy to SU:M37°. The agency has particular experience in the cosmetics sector, having advised clients including Clarins, Fresh and The History of Whoo.
"We are proud to once again partner with a sub-brand of LG Group," sad Cathy Gu, General manager of Thunder Shanghai.
"We are also delighted that our sustainable and effective PR service has been recognised by our clients. Adding SU:M37° to our growing client list has allowed us to establish an even stronger national lifestyle practice and enhanced our strength in the field of cosmetics.