Dale Bornstein, CEO, M Booth: Power List 2016

2016 rank: 48

Leadership succession is tough. Indeed, the business world is full of great companies that became not so great once a new leader took over. Add the challenge of replacing the person with their name on the door and you just increased the risk of failure by 1,000%.

Dale Bornstein took on that very challenge and two years later has led M Booth to its best year ever. She’s done this by building on a great culture and creating new programs and initiatives that are making the agency an industry trendsetter.

Dale, who had a very impressive career at Ketchum, has been able to marry the best of large agency thinking with M Booth’s entrepreneurial spirit.

She has a clear vision and a keen awareness of the marketing technology landscape, in particular digital and data, which has enabled M Booth to deliver award-winning campaigns for its clients.

Perhaps most important, Dale leads with compassion. She grasps the simple concept of great people empowered to do great work, and attracts the best in class, be that clients or talent. Dale’s successful story is impressive. One day it may be a Harvard case study. If so, I for one would not be surprised.

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