MHP to handle Kleenex social media
Tissue brand Kleenex has given MHP, its existing retained PR agency, a new social and digital brief that will include managing its social channels. The agency has worked for Kleenex for nearly a decade.
Aduro wins Mr Men campaign
Sanrio, the owner of the Mr Men and Little Miss brands, has appointed Aduro Communications to deliver an anniversary campaign around the brand’s 45th birthday this year. The brief focuses on enhancing the Mr Men archive, and will include a live event.
Bell Pottinger gets influential with Air France-KLM
Bell Pottinger's digital division has been appointed on an retained brief by the airline group Air France-KLM to collaborate with bloggers and social influencers to help drive awareness of the brand and improve website traffic and sales.
Newmarket hires Mischief
Newmarket Racecourses has appointed Mischief PR to work on a summer campaign celebrating its 350th anniversary, including an influencer campaign designed to bring the brand to a new younger, digitally savvy audience.
Maja Zupan joins Manifest
Maja Zupan has been appointed by Manifest London as brand strategy director. She joined earlier this month from Nelson Bostock and had previously worked at Band & Brown, with clients including Facebook, HTC and Sony.
Henry Elliss moves to Good Relations
Henry Elliss, formerly a director at Tamar SEO, Social & Mobile, has joined Good Relations as a senior online strategist in its content marketing team. Elliss is a prolific parenting blogger in his spare time.
Personal Group hires Limelight
Employee services and benefits provider Personal Group has appointed b2b PR agency Limelight to manage its media profile, including a thought leadership profile and work to raise the profile of Hapi, Personal Group’s bespoke app for delivering employee benefits.
Ramarketing wins Slovak pharma firm
Newcastle's Ramarketing has been appointed to provide global PR for 650-employee Slovakian pharma firm Saneca Pharmaceuticals, with a brief to "position the company as a technically agile, progressive and responsive CMO partner for companies looking to outsource pharmaceutical manufacturing".