Frank Shaw, corporate VP, corporate communications, Microsoft: Power List 2016

2016 rank: 34

Frank is a great leader and an outstanding communications professional. He epitomizes the new breed of CCOs who are not content with simply holding the top comms roles in their companies, but who are determined and passionate advocates for a data-driven approach to ensuring their teams are focused on driving business outcomes.

An industry commentator and pundit, Frank is well known for having an outstanding strategic mind, and for his belief that execution is equally as important, if not more important, than strategy.

An early champion of social media and storytelling as key, underutilized tools in the strategic communications arsenal, he is highly regarded within and outside of Microsoft, and is especially respected by his peers for the role he plays daily in helping position and defend the Microsoft business and brand for the future.

Frank is an avid runner and is direct and honest. As an indication of the high regard in which his friends, competitors, and colleagues alike hold Frank, when asked to describe him, a leader for one of Microsoft’s PR agencies referred to him as simply "a great human being."

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