Stuart Smith, global CEO, Ogilvy Public Relations: Power List 2016

2016 rank: 29

I like to say "the brands that matter are brands that do" and you can certainly say the same about Stuart Smith.

When I asked Stuart to become global CEO of Ogilvy PR, he had already transformed our U.K. and EMEA operations. Under his leadership, we saw phenomenal growth in scale and creativity. We entered new geographies with stellar partners in Africa and the Middle East, built a world-class social and content offering, hired transformative talent, and attracted a new client base.

Anyone who knows Stuart well understands he is not only charming and has great diplomatic presence, but he is also a deep thinker about the industry. He’s won the admiration of colleagues across Ogilvy and WPP for his clear vision for the future of PR. And his first days "in office" were marked with bold actions that improved diversity in the leadership of Ogilvy PR.

He is at the forefront of helping big brands recognize the true scope of how comms can contribute in the integrated world of earned influence.

Stuart matters because he "does." The role of PR in an integrated world inside Ogilvy is in his very safe hands and I am proud to call him a colleague.

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