There are many reasons why Ford Motor Co. enjoys a great reputation years after its turnaround. Chief among them is Ray Day’s inspired leadership.
Whether he’s creating a strategic plan, editing copy, or coaching a colleague, Ray does so with a demanding vision of excellence. It’s a commitment to quality and success that inspired many — including myself — during the Blue Oval’s darkest days, when self-belief was needed most.
Today, Ray sustains Ford’s reputation edge by relentlessly innovating and pushing his teams and peers to think differently: moving away from traditional auto shows and press placements and focusing instead on moments where the story is truly Ford’s alone, and often in front of new audiences.
Classic examples include Ford’s early embrace of the Consumer Electronics Show and the unforgettable assembly of an all-new Ford Mustang atop the Empire State Building. Indeed, Ray was tapping the value of research and branded content, and adding bloggers to product reveals, before it became commonplace in the auto industry.
Ray’s old-school belief in hard work and his continued pursuit of new ways of doing things is why he sets the pace for so many CCOs.