Tony Cervone, SVP, global communications, General Motors: Power List 2016

2016 rank: 5

I’ve known Tony Cervone since his first stint at General Motors from 1999 to 2009 and many descriptors come to mind: change agent, talent magnet, and cool-under-fire crisis counselor.

His years of experience at GM, Volkswagen, Chrysler Group, and United Airlines put him at the forefront of some of the most complex issues and challenges.

GM CEO Mary Barra brought Tony back to the automaker two years ago during a period of crisis. Today, he plays a central role in advancing the company’s narrative to spotlight GM’s role as a global technological leader with a strong line-up of vehicles and a front-runner in the transition to autonomous driving, electrification, and ride-sharing.

Tony has a reputation for high integrity with good humor and admirable characteristics that also endear him to his team. Those qualities have also earned him much respect from leaders across PR and he has also cultivated myriad relationships through his work with industry groups such as the Arthur W. Page Society.

Tony lets you know where you stand without hyperbole. He’s decisive, opinionated, relentless, charismatic, and focused — characteristics of many top leaders. Yet while he sets a high bar, Tony always gets his staff to challenge the status quo.

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