California puts four-year, $2.6m anti-smoking contract up for bid

The state's Public Health Department is planning a campaign to raise awareness among diverse populations in California about the dangers of smoking.

(Image via Wikimedia Commons, By TheDailyNathan, CC BY-SA 3.0)
(Image via Wikimedia Commons, By TheDailyNathan, CC BY-SA 3.0)

SACRAMENTO, CA: The California Department of Public Health is planning to kick off an RFP process next week for a public outreach contract with the California Tobacco Control Program.

The contract is for a four-year, statewide PR campaign "to raise awareness among California’s diverse populations about the dangers of tobacco use and secondhand smoke," according to the RFP document.

Work on the contract, worth $2.6 million over four years, is tentatively scheduled to begin in November.

Allison+Partners currently works with the California Tobacco Control Program. The agency won a competitive bid for the contract in 2009 and has worked on the account since then.

The deadline for initial proposals is July 13.

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