Pegasus, Medulla, Triunfo Sudler on Pharma Lions shortlist as ad agencies win PR nominations

UK agency Pegasus, Medulla of India and Brazil's Triunfo Sudler are among the PR and comms consultancies shortlisted for the Pharma Lions awards, announced today - with a number of nominees for PR work not coming from PR agencies.

Brighton-based Pegasus has been nominated twice in the Biotech Branded Communication category, while Medulla is nominated for three campaigns in three different categories.

The Cannes Lions International Festival of Creativity begins tomorrow (18 June) in the South of France, running until next Saturday (25 June). The Lions Health portion of the festival kicks off the events. Alongside the Pharma Lions, the Health & Wellness Lions shortlist was also announced this morning, and the winners will be announced at an evening ceremony on Saturday (18 June) in Cannes.

The Pharma Lions shortlist included the following PR agencies and agencies nominated for PR work:

Category: Pharma, Vaccines & Biotech - Branded Communication

  • Medulla Communications (Mumbai) for its work Slums (Housing Colonies) for Worms (Client: Zentel/GlaxoSmithKline) (Nb: this has been entered twice in this category, one is classified as 'print & poster craft: art direction', and the other as 'standard print' rather than PR)
  • Pegasus (Brighton, UK) for its work MS Explorer (Client: Biogen/Tecfidera) (Nb: this has been entered twice in this category, one is classified as 'use of technology', and the other as 'branded content: live experience', rather than PR)

Category: Pharma, Vaccines & Biotech - Unbranded Communication

  • Medulla Communications for its work ADHD Symptom Stamps (Client: Johnson & Johnson) (Nb: this has been entered twice in this category, one is classified as 'branded content: live experience', and the other as 'direct and promo & activation' rather than PR)
  • Triunfo Sadler Brasil for its work Pee Against the Luts, Wrong Diagnosis (Client: Astellas Farma Brasil) (Nb this was entered twice in this category, one is classified as 'technology', the other as 'ambient outdoor', not PR)

Category: Education & Awareness

  • HS AD South Korea for its work Remedies for the Soul (Client: Seoul Foundation for Arts and Culture)
  • Leo Burnett Sydney for its work Brainbird (Client: Samsung Australia)
  • Medulla Communications Mumbai for its work Last Words (Client: Indian Association of Palliative Care) (Nb: this has been entered five times in this category, for various classifications, none being PR)
  • Y&R PR/Cohn & Wolfe Group for its work Breast Cancer - a Story Half Told (Client: Pfizer Oncology)

Category: Devices & Diagnostics

  • Ogilvy & Mather London for its work Breathless Choir (Client: Philips/SimplyGo Mini) (Nb: this has been entered five times in this category, once for PR and four time for other classifications)

Category: Corporate Image & Communication

  • Ogilvy & Mather London for its work Breathless Choir (Client: Philips/SimplyGo Mini) (Nb: this has been entered six times in this category, once for PR and five times for other classifications)

Category: Branded Utilities

  • Grey Melbourne for its work This Bike has MS (Client: MS Australia)

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