Cannes: Ogilvy, Weber and MSLGroup among agencies shortlised for Health & Wellness Lions

A trio of Ogilvy & Mather group firms have been nominated for PR work across the Health categories of the upcoming Cannes Lions, with the industry also represented by firms including Engine, Weber Shandwick and MSLGroup, the latter for its much-garlanded #LikeAGirl campaign.

Cannes: Starts tomorrow (Credits: Rex_Shutterstock/Dana Press Photos/PA Images)
Cannes: Starts tomorrow (Credits: Rex_Shutterstock/Dana Press Photos/PA Images)

The Cannes Lions International Festival of Creativity begins tomorrow (18 June) in the South of France, running until next Saturday (25 June).

The Lions Health portion of the festival kicks off the events, with Pharma Lions (see separate story on shortlist for pharma awards) and Health & Wellness Lions to be handed out tomorrow evening. Shortlists for these awards were announced this morning. Some PR agencies are nominated for work in a medium not classified as PR, while non-PR agencies have been shortlisted for PR work.

Category: OTC Oral Medicines

  • Weber Shandwick New York/DDB Remedy London for their work The Migraine Experience Presented by Excedrin (Client: GSK Consumer Healthcare).

Total nominees: 15

Category: OTC Products/Devices

  • MSLGroup New York for its work #LikeAGirl Girl Emojis (Client: Procter & Gamble/Always)

Total nominees: 11

Category: Other Products

  • Marcel Paris for its work Sugar Detox (Client: Intermarché)

Total nominees: nine

Category: Education & Awareness

  • McCann Erickson Japan, Dentsu Inc Tokyo and Hakuhodo Tokyo for their work One Try One Life (Client: The End ALS Association)
  • J Walter Thompson Italy for its work Censorship for Cancer (Client: Fondazione ANT Italia Onlus)
  • DigitasLBI London for its work Pigeon Air Patrol (Client: Plume Labs)
  • Medulla Communications (Mumbai) for its work Last Words (Client: Indian Association of Palliative Care) (Nb: this is categorised as 'digital: online video' rather than PR)

Total nominees: 50

Category: Fundraising & Advocacy

  • Engine London for its work Missing Type (Client: NHS Blood and Transport, National Blood Week) (Nb: this is categorised as 'digital: social' rather than PR work)
  • FCB Paris for its work A kidney on Ebay (Client: France ADOT)
  • Grey Canada for its work Ladyballs (Client: Ovarian Cancer Canada)
  • Grey Melbourne for its work This Bikes has MS (Client: MS Australia)
  • J Walter Thompson for its work The Last Mask (Client: Natalia Ponce de Leon Foundation)
  • McCann Lima (Peru) for its work My Twitter Password is 060114 (Client: Instituto de la Memoria & APEAD)
  • Ogilvy Brasil for its work Behind the T-shirt (Client: IBCC)

Total nominees: 38

Category: Corporate Image & Communications

  • Ogilvy Brasil for its work Behind the T-shirt (Client: IBCC)
  • Ogilvy & Mather London for its work Breathless Choir (Client: Philips/SimplyGo Mini)
  • TBWA/Hakuhodo Tokyo for its Surgeon Tryouts campaign (Client: Kurashiki Central Hospital Recruitment)

Total nominees: 25

There were a further seven categories in which there were no recognised PR nominees. Total Health and Wellness shortlisted entrants: 201.

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