Words of wisdom from advertising legend Kevin Roberts

Saatchi & Saatchi chairman Kevin Roberts tells PRWeek what's on his mind regarding creativity, leadership, and Cannes.

Saatchi & Saatchi chairman Kevin Roberts talks to PRWeek about leadership, especially in the context of running creative businesses; the implications for marketing of advertising, PR, and other disciplines converging on the same space; the pursuit of the big idea; inspiration from exceptional human beings who transcended their chosen activity, such as recently deceased boxing legend Muhammad Ali; and why Cannes ain't quite what it used to be.

Formerly worldwide CEO of Saatchi & Saatchi, Kevin Roberts is now chairman of the advertising giant and head coach of parent company Publicis Groupe. His latest book is entitled 64 Shots: Leadership in a Crazy World.

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