Way To Blue's influencer offering
Comms group Way To Blue has launched a new influencer marketing business called iN, supported by a tracking tool called iN-dex. Services will include deal negotiation, global and local implementation, influencer events and campaign amplification via paid media, with iN working across a range of consumer categories. The agency has six employees, including two new hires, working for its new business. All are London based. The agency has 90 staff in its eight global offices.
Portland adds to health team
Judith Moore has joined Portland as an associate director in its health team. Previous roles have included time at agencies Chandler Chicco and Burson-Marsteller, and in the UK civil service. She will report to Portland's new head of health, Jane Brearley.
PPR hires from Weber
David Lawrence, formerly a senior director at Weber Shandwick in London where he ran campaigns for Electronic Arts, Microsoft and Sonos among others, has joined PPR Worldwide in the newly created role of UK head. PPR is a global integrated marketing agency owned by WPP. It launched in the UK two years ago.
Rooster wins mobile ads client
Rooster has been appointed by mobile marketing and advertising solution MOBKOI to build brand and product awareness in the UK. MOBKOI is aimed at premium brands, and has tasked Rooster with increasing its profile in UK generalist, business and marcoms media. The win comes off the back of Rooster's appointment in April by news service Upday, which has partnered with MOBKOI.
Knight joins Strike
Isabelle Knight has joined entertainment agency Strike Media as publicity director. She stepped into the new role last week having previously been head of publicity for distributor Revolver Entertainment. Strike's clients include Paramount Pictures UK and Secret Cinema.
Amos joins KISS
Danni Amos has joined KISS as a senior account executive. She was previously an in-house PR executive at games studio Jagex. She will work alongside former Nokia comms head Tracy Postill, who joined the agency last year.
EdenCanCan toasts win
Wine distributor Off Piste Wines has appointed the agency EdenCanCan to promote a new range. Makers & Co is a line of lightly sparkling wine-infused cocktails, which the agency said in a press statement were "sure to please the whole squad this season, no matter what the weather".