In brief: Bread PR's new boss, CAA Sports acquires, 2XU hires, PR for Immigrant party

New leadership at Bread PR, CAA Sports expands European footprint, PR hired for Immigrants Political Party and more from PRWeek UK.

New leadership at Bread PR

Scottish PR group 3x1 Group - one of the largest non-London agencies in the UK - has announced a leadership restructure for its Aberdeen-based Bread PR business as founder Louise Nicolson departs. Charlie Mann will become acting managing director of Bread with immediate effect and will be joined by senior consultant Phil Allan, who joins next month from the magazine Energy Voice, having also worked for regional paper the Deeside Piper & Herald. Nicolson will return to her native London, although 3x1 was not immediately able to confirm her exact plans.

CAA Sports expands European footprint

London-based CAA Sports has made its seventh acquisition in 12 months - including London's Brandrapport in Janury - with the purchase of Munich-based sports and entertainment brand consultancy Cemano Communication. Founded in 2007, Cemano provides brand activation, event management, and digital and social media among other services, and clients have included Coca-Cola and Mini. The terms of the deal were undisclosed, but all of Cemano’s 25 employees will join CAA.

PR hired for Immigrants Political Party

Recently launched agency Black British PR has been engaged by the newly formed Immigrants Political Party. The party was founded in Tooting, south-west London, by immigration lawyer Akbar Malik, who is standing for election in the House of Commons seat vacated by Labour's Sadiq Khan after his election as London mayor last month.

Brandnation wins 2XU

Brandnation’s sport and fitness division has been appointed to manage media relations for 2XU. The agancy will manage the UK press office for the Australian sport apparel company, in a brief that includes building consumer awareness and maximising current and future sponsorship opportunities. The brand has various partnerships in sports including triathlon, football, swimming and running.

Saltwater adds Stone

Poole-based Saltwater Communications has taken over the personnel of nearby design and branding firm Stone Design, becoming Saltwater Stone. The agency, which specialises in the maritime sector, was created in 1991 as BMC Public Relations, and clients include Kongsberg Maritime, Marlink, Dometic and Karpaz Gate Marina.

10 Yetis wins tattoo studio

NR Studios, which claims to be the "only tattoo studio in the UK offering finance to customers", has appointed 10 Yetis Digital to execute what the agency calls "a consumer-driven PR campaign, as part of efforts to promote its unique and industry-first implementation". The company currently has three tattoo studios located in Cheltenham, Exeter and Bucharest, with plans to expand.

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