Need to know: the 7 top stories for Asia comms, media and marketing pros on Thursday, 9/6/16

Changes at Edelman Hong Kong; Avon drops Sharapova; data journalism the key; Apple v Google in mobile ad market; Heineken loves Vietnam; invest in India; China to beat US at the box office.

Heineken says it is enjoying great success in Vietnam.
Heineken says it is enjoying great success in Vietnam.

Edelman boosts Hong Kong leadership

Adrian Warr named managing director and Carolyn Hammond joins the agency.

Avon to part with Maria Sharapova as the face of Luck perfume

The beauty company contended Wednesday that its decision to end its relationship with the tennis star had nothing to do with her two-year suspension from professional tennis.

Data journalism is the love child of data and content marketing

Linking a brand’s data with content marketing creates authority and highly sharable content, Campaign Asia’s first DMA (Data | Marketing | Analytics) conference hears.

Apple wants a piece of the US$100 billion mobile ad market

Apple is going after a piece of the US$100 billion mobile advertising market and setting up an even deeper rivalry with Google.

Vietnam probably one of the best beer markets: Heineken

Heineken is pouring money into Vietnam, which lags only Mexico on profitability for the Dutch beverage giant, according to the company's Asia Pacific President Frans Eusman.

Why it's time to invest in India: Experts

Big names like Amazon are betting on India and investors should as well, two experts said Wednesday.

China will be bigger for the box office than the US next year: PwC

China — not the US — is projected to be the leader in box office revenue in 2017, according to PricewaterhouseCoopers.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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