Need to know: the 7 top stories for Asia comms, media and marketing pros on Tuesday, 7/6/16

Big Interview - LG's Ken Hong; PRWeek Global Power Book; Asia's Top 1000 Brands; Zuckerberg gets hacked; China-US big bilateral meeting; problems for Japan; no more black boxes?

Mark Zuckerberg's Twitter, Instagram and Pinterest accounts were briefly hacked. (Jason McELweenie/Flickr)
Mark Zuckerberg's Twitter, Instagram and Pinterest accounts were briefly hacked. (Jason McELweenie/Flickr)

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

PRWeek launches Global Power Book 2016 - your guide to the world's most influential PR players

PRWeek has published its Global Power Book (GPB), the annual guide to the most influential PR professionals across the world.

Asia's Top 1000 Brands - The Top 10: Reaching the pinnacle, and staying there

The upper echelon may contain the same 10 companies as last year, but their shifting positions hint at strong currents in consumer preferences and culture.

Mark Zuckerberg's social media accounts targeted by hackers

Facebook founder Mark Zuckerberg has had his Twitter, Instagram and Pinterest accounts briefly hacked at the weekend, according to various reports.

China-US to play nice at talks as Obama looks to his legacy

High-ranking government officials from the world's largest economies gathered in Beijing on Monday for the two-day US-China Strategic and Economic Dialogue (S&ED), an annual meeting to address bilateral and regional issues. But this edition could take on a different tone from previous years.

Is Japan on the road to nowhere?

When Japan's new team of central bankers took over in March 2013, domestic consumer prices and industrial production were falling at annual rates of 0.9 percent and 6.7 percent respectively. Average economic growth in the fourth quarter of 2012 and in the first quarter of 2013 was an alarming 0.1 percent.

CEO aims to replace the little black boxes on planes

It took 14 days to detect a signal from black boxes on Egypt Air Flight 864, and the cause of the crash is still unknown. Tom Schmutz, CEO of Flyht, says his company's streaming technology could prevent such confusion after accidents by replacing planes' traditional black boxes.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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