Mob Wives star Marissa Jade on building a personal brand

The reality show star took eight questions from PRWeek about handling the spotlight, even after a show ends, building her personal brand, and being an influencer.

Is Mob Wives really over? I have seen rumors about a potential seventh season or a spinoff.
I am not quite sure. It should be over. But if it wasn’t, I wouldn’t be interested in doing it again. I am a little bit too mature for the drama. I like to live a positive, happy life and these women just want to disrespect each other because they have nothing else to do.

What are the challenges to building your own personal brand as a reality star once a show comes to an end?
I think the longer you are in reality, the harder it is to build a brand that you like. It depends. I was on a dramatic reality show. I don’t believe something of that manner would really put your best foot forward. I am glad I didn’t do more than one season because I don’t want to be known as a psycho, crazy, negative nelly. I am who I am and sometimes being on these shows, because they are so drama-filled, they bring out the worst in you. I tried my hardest to keep my composure even though sometimes you want to snap and kill these girls. But I am glad it is over and I am moving forward.

I have been in the industry long before [Mob Wives] came about. I decided to take the opportunity because it was introduced to me, and I tried to look at it in a positive manner. But beyond the show, I am still modeling and acting. I have filmed commercials and a pilot for a TV series. The main character for comic book Destiny: Queen of Thieves, which came out a few years ago, was also based on me. It has been picked up to be made into a live-action film that I will be in. I also have an app out and a [fashion] line that is coming out.

Can you elaborate on your app?
A lot of my fans ask me what I am wearing, doing, what is my skincare regimen, what do I eat, and what is my workout routine? [The app is my way to] answer everyone all at once. Everyone is always interested, so I feel like, why not give them what they want?

The app is a free download, and there are sections in the app where people can pay for exclusive content, photos, and things like that. The free download part has parenting, fashion, fitness, cooking, and beauty advice and how-to’s.

How do you build a community of followers? How do you engage with them?
I do a lot of events, and I am on social media a lot. I try to respond and interact with my fans as much as I can. I love Twitter, Instagram, Snapchat, and Facebook.

I also donated my time [this month] for a charity event for the Humane Society of Atlantic County (New Jersey) in conjunction with the Wild Wild West of Atlantic City. 

Do you work with any brands?
Brands do reach out to me as an influencer to aid with marketing. These brands include: Fashion Nova, Grande Lash, Icon Clothing, and Fab Fit Fun. I am a shoe model for Kenneth Cole.

How do you differentiate yourself from other reality stars? What is your distinctive selling point?
I keep it real and true. I am very true to myself and others.

When did you bring on Illumination PR? what are they tasked with?
We started working together in February. They handle my total image, including PR, endorsement opportunities, future TV opportunities, the movie I am working on, the comic book press, the creation and management of my app, and social media.

What reality stars do you think are building up their personal brand in a way you admire or maybe even disagree with?
I don’t really pay attention to others. I don’t look up to other people because I strive to be the best person I can be.

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