Global Power Book chiefs see themselves as George Clooney and Helen Mirren

Many male PR chiefs would fancy being personified by George Clooney if the story of their life was made into a movie.

Entrants in our Global Power Book, released at the start of the week, were asked who would play them in a film of their life.

Clooney fans include Jim Joseph, chief integrated marketing officer and president of the Americas at Cohn & Wolfe; Jim Weiss, CEO of W20 Group; Michael Schroeder, global president at IPREX; and Rob Flaherty, senior partner, CE0, and president at Ketchum.

"George Clooney will fight for the part but it will go to Will Ferrell," joked Flaherty in his submission to the 2016 Global Power Book.

Fred Cook, CEO of Golin, opted for "Warren Beatty 30 years ago", while Richard Edelman named "Matthew Modine."

Don Baer, worldwide chair at Burson-Marsteller, said actor Richard Schiff. "In fact, he already has played me in The West Wing," noted Baer, who once served as White House comms director.

Veep star Julia Louis-Dreyfus and British actress Helen Mirren (who has portrayed a real-life person before – Queen Elizabeth II) were popular choices among female PR chiefs.

"Well, who wouldn't want Helen Mirren?" asked Sara Gavin, president, North America at Weber Shandwick.

Barby Siegel, CEO of Zeno Group, said, "Marisa Tomei". And Karen van Bergen, CEO of Omnicom Public Relations Group, chose two-time Academy Award winner "Cate Blanchett".

You can check out 350 profiles of global PR superstars in PRWeek’s 2016 Global Power Book – or check out their favourite campaigns of the year, preferred social networks and more in the related stories below...

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