Following a competitive pitch, Instagram has hired House of Comms as its communications agency for the UAE.
House of Comms’ brief will be to boost sharing through the app via photo and video across the Gulf states.
Abby Wilks, managing partner at House of Comms, said: "This is a momentous occasion for House of Comms and it is the culmination of a team effort from individuals who are incredibly passionate, hard working and creative.
"It’s huge on so many levels and we are very proud to represent Instagram as its PR partner."
The agency was also recently appointed PR partner for local supermarket Spinneys.