In brief: 'Fewer clients taking digital work in-house'; PLMR hires ex-Boris aide; Cancer Research skin campaign

Survey shows fewer clients are taking digital in-house, PLMR hires ex-Boris Johnson aide Joe Mitton, IgnitionOne appoints Limelight, Cancer Research UK launches #OwnYourTone skin campaign and more from PRWeek UK.

Fewer clients looking to take digital work in-house, says survey

The proportion of clients planning to take digital work in-house has more than halved in a year, while more than half of clients expect to increase their digital spend in 2016, according to new research. The survey of 629 marketers, which has some upbeat findings for PR agencies with digital capabilities, found 13 per cent expected to take their digital work in-house this year. Twenty-seven per cent expected to do so one year ago. Click here to read PRWeek’s full story on the Global Digital Outlook Survey.

 

Cancer Research UK launches #OwnYourTone skin campaign

Cancer Research UK has launched a campaign called #OwnYourTone to influence young people's attitudes towards tanning by promoting positive perceptions of natural skin colour. Developed with youth agency Livity, the campaign targets 16- to 24-year-olds. It features a film using the theme of #protection, but twisting the meaning from a sexual reference to sun protection. The campaign will run until the end of August and appear across Facebook, Twitter, Instagram and Pinterest.

 

PLMR hires ex-Boris Johnson aide Joe Mitton

PLMR has hired former Boris Johnson adviser Joe Mitton as a senior consultant. He was adviser to Johnson at City Hall when he was London mayor, advising on business and science issues until the recent mayoral elections. Since then he has been seconded to Old Oak and Park Royal Development Corporation, advising on the UK’s largest regeneration project. PLMR said Mitton will work on infrastructure, corporate and City projects and help develop its emerging tech specialism.

 

UKTV promotes Zoë Clapp to expanded role

UKTV has promoted comms director Zoë Clapp to the new role of chief marketing and comms officer. In addition to her comms remit, Clapp will now take responsibility for the broadcaster's creative, digital, marketing and media departments, overseeing 85 people. Darren Childs, UKTV CEO, said: "She’s the natural choice for this brand new role, created to strengthen UKTV’s position as a vibrant challenger in the UK market, and to ensure the company’s continued strong growth."

 

Instagram hires House of Comms for UAE brief

Instagram has appointed House of Comms as its first retained PR agency in the UAE. It follows a competitive pitch, the agency said. Agency managing partner Abby Wilks said: "This is a momentous occasion for House of Comms and it is the culmination of a team effort from individuals who are incredibly passionate, hard working and creative."

 

IgnitionOne appoints Limelight

Global marketing tech company IgnitionOne has hired b2b PR and comms agency Limelight to a brief aimed at raising the profile of its systems in the UK. IgnitionOne currently has more than 300 million users each month across 55 countries, working with brands including General Motors, CenturyLink, Bridgestone, La Quinta and Fiat.

 

Scottish music festival Brew at the Bog hires McFrank

Highland festival Brew at the Bog has appointed McFrank to promote the event, which takes place over two days in June. McFrank – the Glasgow office of Frank PR, which opened last year – will manage the festival's influencer engagement programme, media partnerships and operate a 'round-the-clock' press office, including artist announcements through to the festival weekend (3-4 June). Scottish indie band Idlewild will headline the main stage.

 

AppLovin hires Dimoso for UK brief

US-based mobile ad network AppLovin has appointed UK PR agency Dimoso to raise its profile and awareness across national and trade press in the UK. The brief will include profiles of AppLovin’s senior executive team and clients, which includes Disney, Walmart, CBS, Hotels.com and Deliveroo. It comes as AppLovin looks to expand its presence in Europe.

 

PRCA launches Reginald Watts Prize and bursary for young PR talent

The PRCA has launched an annual award for young PR talent in recognition of former PRCA chairman Reginald Watts, who died in April. Entry is by completion of an essay of up to 1,000 words in length – this year’s subject is 'Please present your vision of the PR industry in 2020 and beyond, using any relevant evidence'. The award is open to anyone under 25, with the winner awarded the Reginald Watts Prize and a £500 bursary. To enter, email matt.cartmell@prca.org.uk. The closing date is 29 July.

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