PRWeek UK 30 Under 30 2016: Lucy Wollam, Hudson Sandler

With a 100 per cent new business win record, a "wonderful rapport" with FTSE CEO clients and a "hunger to learn", Wollam's (25) career is "rocketing", according to her employer.

Anyone who can persuade the Prime Minister to come to a furniture factory for a client must be doing something right.

The best thing about my job is… the opportunity it gives me to learn. I work across lots of different types of businesses in different sectors and I love that.

The biggest misconception about PR is... that it’s really easy. The truth is, it requires creativity, curiosity, organisation and dogged determination.

I couldn’t live without…
 snacks and sleep – I get hungry, as my team will tell you.

In five years' time I want to be...
 heading up an award-winning PR team, and working with fun, creative people to drive exciting campaigns for global brands.

Nominator says: "She has a phenomenal positive attitude, a curiosity and passion for the industry... a natural storyteller, and standout star."

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