PRWeek UK 30 Under 30 2016: Charlotte Ryder, Good Relations

Ryder (26) is a rising star at Good Relations, becoming a key part of major pitch work and helping direct parent company Chime's strategy via a place on the Chime Innovate Board.

The account director played a big part in the PR triumph that was B&Q’s fake staff memo stunt for Fifty Shades of Grey last year.

The best thing about my job is… variety, pace and people. No two days, or even two hours, are the same. But whether it’s the eureka moments like B&Q’s Fifty Shades of Grey campaign or the times I’ve felt like banging my head against a wall, it’s all made enjoyable by the wonderful people I get to share it with.

The biggest misconception about PR is... that it plays second fiddle to advertising. Wrong. Many of the best campaigns of the past year had PR at their heart and were more impactful for it; just look at the NHS Missing Blood Type campaign.

My biggest inspiration is… a book called The Secret by Rhonda Byrne. It’s about the power of positive thinking.

In five years’ time I want to be...
 Creating inspiring campaigns as head of consumer at a fast-paced, ambitious, entrepreneurial PR and content agency.

Nominator says: "Charlotte has been a rising star at Good Relations from day one."

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