PRWeek UK 30 Under 30 2016: Ellen Kelly, Avant PR

Aged just 25, Kelly quit her account manager job to co-found her own agency and hasn't looked back.

Last year, the 28-year-old helped more than double agency profit, a year in which she also doubled the team at the fashion, beauty and entertainment-focused Avant PR. Kelly wins on average one significant new client each month.

The best thing about my job is… working with exciting fashion and beauty brands. Creating a buzz around unknown brands and watching them become household names as a result of our PR strategy is always so rewarding.

The biggest misconception about PR is... that it’s glamorous – even though we’re putting on a shiny event, no one ever thinks that the lead-up has consisted of running around, lugging heavy boxes and packing hundreds of goody bags – usually all in heels.

I couldn’t live without…
 coffee.

My biggest inspiration is…
 my parents – they’ve always taught me to work hard and be independent.

Nominator says:  "Avant PR couldn’t have prospered as it has without her."

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