PRWeek UK 30 Under 30 2016: Trine Hansen, Hotwire

According to Hotwire, Hansen (28) runs some of the agency's most strategically important and coolest brands across multiple countries, including GoPro, Roku, Asus and Qualcomm

As head of the consumer tech portfolio, she smashed her annual growth target in five months and has doubled retainers for long-term clients.

The best thing about my job is… the variety of the job challenges me daily; if it was easy and without new learning I couldn’t do it.

The biggest misconception about PR is... that it’s all about coverage reach. PR is so much smarter and complex and can give a business so much more.

My biggest inspiration is… my parents. They raised twin girls and travelled the world, I think that’s inspiring.

In five years’ time I want to be...
 leading the conversation around consumer tech innovations, impactful campaigns and how businesses can stand 
out in a field that is super competitive.

Nominator says: "When clients work with Trine, they don’t leave."

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