PRWeek UK 30 Under 30 2016: Olivia Calvert, Edelman

The Texan native Calvert (28) has risen rapidly during five years at Edelman UK, where she started as assistant account executive.

Calvert helps lead the Edelman tech team’s largest account, Microsoft Commercial, and has won acclaim for her "tenacity and tireless attitude" and knack for giving "robust" counsel. 

The best thing about my job is… the ability to get under a brand’s skin and then creatively use communications to help solve some of its business issues.

The biggest misconception about PR is... that it is all about media relations when in reality, working with journalists is a small segment of my job. I think the industry is going through an exciting burst of growth, where comms professionals look after much more than PR.

My biggest inspiration is… the creative, intelligent and funny people I work with on a daily basis.

In five years’ time I want to be... in an executive leadership position or running my own team.

Nominator says: "She is relentlessly focused on what success is, and inspires her teams, and those around her, to reach it every day."

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