Dubai airline Emirates has hired Integral PR as its communications partner India-wide.
The carrier has, in the past, allotted work by cities and regions in India, with MSLGroup previously handling the lion’s share.
Integral has been responsible for Emirates’ Delhi account for several years, and more recently picked up its Kolkata work.
Now, the agency will handle all strategic comms and PR work for Emirates across nine local markets, focusing on media relations and overseeing creative campaigns.
Integral will also look to boost Emirates’ brand awareness through promotion of its ongoing ‘Hello Tomorrow’ campaign.
Sharif Rangnekar, director and CEO of Integral, told PRWeek Asia: "We are extremely proud and delighted about this win as it indicates a deepening relationship with the prestigious Emirates Airline."