MSLGroup implements 'staff adjustments' in U.S. offices

No senior executives were affected, an MSLGroup representative said.

NEW YORK: MSLGroup laid off staffers across numerous offices in the U.S. last week.

Sources told PRWeek that the job cuts affected employees in offices including Boston, San Francisco, and New York.

"MSLGroup has made a number of individual staff adjustments across our offices in the U.S. to reflect the rhythm of our business and align with our current and emerging needs," the firm said in an emailed statement to PRWeek. "We continue to invest in the business and have made more than 60 strategic hires in the last several months, including 15 SVPs or higher."  

No senior executives were affected by the changes, an MSLGroup representative confirmed. The Publicis Groupe agency did not specify the number of employees impacted.

Since the start of the year, MSLGroup’s scope of work on some primary accounts has changed. In January, Procter & Gamble consolidated its PR work with MSLGroup and four other agencies including Citizen Relations, DeVries Global, Hill+Knowlton Strategies, and MMK+.

PayPal recently selected Edelman for a 60-day scope of work as part of an account transition supporting its remit in EMEA and APAC and on corporate and digital. Earlier this year, PayPal started a review of its account covering U.S. comms and global consumer and merchant PR. MSL, the incumbent on the account, was invited to re-pitch. MSLGroup is continuing to support the electronic payments brand in Latin America and Canada.

P&G declined to comment on its relationship with MSLGroup.

The agency has 100 offices around the globe, including 15 in the U.S. Its global headcount as of 2015 was 3,025, including 625 U.S. staffers. The firm grew 3% organically in the U.S. last year and 5% globally.

MSL named former Edelman New York corporate and public affairs leader Ron Guirguis as its U.S. CEO last September and appointed Stephanie Smith as global chief client and development officer this month.

Senior departures from the agency in 2015 included former North American president Paul Newman, North America practice director, consumer Denise Vitola, social and digital lead Stephanie Agresta, social strategy director Matt Dickman, and digital practice leader Leslie Campisi.

Parent company Publicis restructured its business model at the start of this year by breaking down its disciplines into four "solutions hubs," with each client led by a chief client officer. The Publicis Communications group includes MSLGroup.

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