Reporting to Alex MacLaverty, Hotwire's group MD for EMEA, Cross will be responsible for the UK bottom line, generating new business as well as overseeing client relationships and ensuring a positive team dynamic.
Cross joined Hotwire in 2012 as a director and made the transition to deputy MD of the UK business a year later. Prior to this he spent eight years with the agency AxiCom, before which he worked in recruitment.
To date, he has been involved in winning a number of the agency’s international clients and helped to deploy a new company-wide comms strategy.
MacLaverty said: "The UK business has had an incredible year, smashing its targets, winning some amazing new clients and delivering award-winning work. Matt Cross has been a key part of this success – his hard work, innovation and calm yet ruthlessly determined manner have inspired the team to consistently deliver outstanding results."
With 2015 revenue of £7.2m, the agency was the 36th largest in the UK in 2015, according to PRWeek's Global Agency Business Report. It had 70 staff in the UK in the year, and a further 100 in other offices in the US and elsewhere.