Diversity matters

Let's build on the achievements of The Lagrant Foundation as we celebrate an organization that has been at the forefront of PR's diversity efforts for nearly two decades.

On Monday I am delighted to be traveling to Atlanta for an event at The World of Coca-Cola to celebrate Kim Hunter’s Lagrant Foundation 18th anniversary.

Kim is a true pioneer in the field of diversity and has been responsible for placing many hundreds of new recruits and experienced professionals onto the road to success in the PR and marketing industries.

Monday will be a chance to reflect on progress made so far and to double down on efforts to truly diversify our industry and workforce.

Those efforts include PRWeek’s partnership with the PRCouncil on the Diversity Distinction in PR Awards.

I don’t want to add too much to the content we have already published this week on ethnic diversity in PR, from our managing editor Gideon Fidelzeid’s launch piece for our sixth diversity awards, to Luke Lambert from G&S Business Communications on the upside of conflict in stimulating diverse thinking in an organization, to future pieces we will feature from PR Council president Renee Wilson.

I’ll simply reiterate my long-held view that moving toward a PR workforce that is truly diverse is one of the most pressing issues the industry faces.

We are delighted to continue to team up with the PR Council on this initiative and we urge you all to consider submitting your initiatives or diversity champions to the Diversity Distinction in PR Awards for 2016.

Our ambition is for there to one day come a time when awards and initiatives like this are no longer necessary, but in the meantime we’ll continue to try and do our bit to recognize best practice in recruiting, retaining, and promoting diverse talent in the PR sector.

We are also delighted to continue our long and fruitful relationship with Kim Hunter and his foundation and to celebrate his many stellar achievements. See you in Atlanta.

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