Need to know: the 7 top stories for Asia comms, media and marketing pros on Friday, 20/5/16

Say no to more business; 50 Cent and Hostelworld; D&AD award winners; Asia's fintech boom; Didi, Apple and speed dating; content is king for Time Warner; the rise of the darknet.

50 Cent, the new face of Hostelworld. (Alex Const/Wikimedia Commons)
50 Cent, the new face of Hostelworld. (Alex Const/Wikimedia Commons)

Grow faster by saying no more often

Having the guts to turn down work can actually be one of the best ways to grow your agency, explains Vuki Vujasinovic, founder and CEO of Sling & Stone.

50 Cent welcomes you 'In Da Hostel' for global Hostelworld campaign

50 Cent has been brought in by Hostelworld in a PR parody of MTV show Cribs, with the In Da Club rapper praising a Barcelona hostel as "fresh and clean, yo".

D&AD winners: Y&R NZ is world's 'most-awarded'; White Pencil for 'Clever buoy'

Y&R New Zealand emerged as the world's most awarded agency, a masking tape expo in Japan won a Black Pencil, and M&C Saatchi's 'Clever buoy' brought home a White Pencil as the D&AD announced its professional awards overnight.

The next big opportunity in fintech is here

Asia's emerged as a key market for financial technology players, as the continent's large population and limited banking network lures billions in funding.

Didi: Apple deal like 'speed dating'

Securing US$1 billion in investment from Apple was like "speed dating", the president of Chinese ride-hailing app Didi Chuxing told CNBC on Thursday.

Content to the rescue: Time Warner CEO

Jeff Bewkes, chairman and CEO of Time Warner says the company will flourish, as long as the networks keep churning out great content.

Darknet hit men, drugs, malicious teens

The darknet is exploding in popularity among criminals. Cybercrime is big business and projected to grow to US$600 billion this year.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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