In brief: Former London Mayor PR joins Hull 2017, Typhoo hires Spider, win for TopLine

Hull hires from London Mayor's office, Spider appointed by Typhoo, TopLine wins back recruiter and more from PRWeek UK.

Hull hires from London Mayor's office

Ben McKnight has this week joined Hull UK 2017 UK City of Culture as director of comms, government and stakeholder relations. He had spent the past 16 years in the press office of London mayors Ken Livingstone and Boris Johnson, handling culture and education, before which he worked for the British Red Cross.

Spider appointed by Typhoo

Spider has been appointed to handle social media strategy for Typhoo, amplifying the tea brand’s current ad campaign ‘Great moments. Great brew. Always Typhoo’. This will include the launch of an online book club. Spider recently appointed a new MD from Ogilvy PR.

TopLine wins back recruiter

Global recruitment firm Spencer Ogden, which has revenues approaching £100m, has rekindled its relationship with PR firm TopLine Comms. Having previously worked together between 2011 and 2014, the agency will again provide comms support to the staffing firm.

4CM appointed to Commonwealth Trade Initiative

B2b marketing and PR agency 4CM has been appointed as a commercial partner to the Commonwealth Trade Initiative. The initiative has been established by the Commonwealth Enterprise and Investment Council to promote international trade and investment between Commonwealth states.

Technical Publicity wins German exhibition

UK agency Technical Publicity, a Technical Associates Group company, has been appointed by German-based Westfalenhallen Dortmund to implement a PR campaign focused around its exhibition for structural and industrial applications. The exhibition, elektrotechnik, takes place in February 2017.

The Banker appoints Launch PR

For the sixth consecutive year, financial sector mag The Banker has appointed independent brand agency Launch PR to promote its annual Top 1000 World Banks ranking.

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