LANSING, MI: Jackson National Life Insurance Company has hired Emilio Pardo as SVP, chief marketing and communications officer.
Pardo, who started in the role on Monday, is based in Nashville, Tennessee. He reports to Barry Stowe, chairman and CEO of Prudential’s North American business unit, which includes Jackson, its subsidiaries Jackson National Life Distributors and Jackson National Asset Management, and its U.S. affiliates National Planning Holdings and PPM America.
Pardo serves as a member of Prudential’s leadership team, which consists of senior managers across various business units of Prudential worldwide.
In his role, Pardo is responsible for the strategy and direction of branding, marketing, and communications across Prudential’s North American business unit. He is tasked with developing and implementing a strategic framework to strengthen brand identification and guide innovation to deepen customer engagement with Jackson National Life Insurance Company and its subsidiaries.
Pardo was not immediately available for comment.
Before joining Jackson, Pardo served for more than 10 years as chief brand officer and a member of the executive team of AARP, formerly the American Association of Retired Persons. While there, he was responsible for strategy, management, and integration of the brand throughout the organization, including more than 50 offices nationwide and 70 direct reports.
In 2014, he led the creation and implementation of AARP’s Life Reimagined, a financial, health, and lifestyle platform designed to help individuals navigate life transitions. Pardo also facilitated strategic relationships with partners such as Uber, Google, and Optum/United Health.
He was previously SVP for Discovery Communications, leading strategic business development and partnerships for the health and fitness sectors. Prior, he cofounded and served as CEO and director of CityNet, a broadband network company.
Before that, Pardo was an SVP at FleishmanHillard; and held the role of press secretary for former Senator Ernest Hollings in Washington, D.C.