Fawcett Society launches #fawcettflatsFriday after sexist heels policy makes headlines

A gender equality charity is encouraging Twitter and Facebook users to take pictures of their feet in response to news of a sexist footwear policy at an outsourcing firm used by big four accountant PwC.

(Credit: @ellieraven_pwc on Twitter)
(Credit: @ellieraven_pwc on Twitter)

National media outlets this week reported on the case of temp Nicola Thorp, who was sent home from a posting at accounting giant PwC for failing to wear the required high-heeled shoes.

The temp agency Portico, which had assigned Thorp, later changed its policy in the face of outcry, with one senior female figure in financial PR describing the previous requirement as a "pretty silly policy".

The Fawcett Society, whose stated aim is to work towards "a society where the gender you are does not limit the life chances you have", has encouraged followers to post photos of their footwear on social media using the hashtag #FawcettflatsFriday.

More than 2,000 tweets had been sent using the hashtag by 3pm on Friday, and Twitter users have noted that their shoe choice, be it flat, sandal, heeled, shoeless or other, seemed not to have harmed their productivity at work.

Among them were Ellie Raven and Pippa Vaux, media relations officers at PwC, who said they wore flat shoes most days of the week.

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