Zerto hires Bench PR

Agency wins cloud software company pitch and hires new senior consultant.

Anna Kenneally
Anna Kenneally

Cloud computing company Zerto has appointed tech specialists Bench PR as its communications partner in Asia-Pacific and Japan.

A provider of disaster recover and business continuity software, Zerto has more than 200 clients and partners in the region. Bench will handle all PR and comms work for the company.

"Zerto is on a fast growth trajectory thanks to their continuous data replication technology, helping to protect their customers’ data 24/7," said Jocelyn Hunter, Bench PR managing direcyor.

"We’re delighted to partner with the team and look forward to supporting the company’s long term growth plans."

Rachel-Ann Wicks, Zerto marketing manager for APAC and Japan, said: "We have achieved 300 percent growth in sales in the APJ region over the past 12 months and felt that Bench PR really understood our business and have the experience needed to support its continued expansion."

In addition, Bench has also hired Anna Kenneally as senior consultant in Melbourne. She brings with her eight years’ experience at PR agencies, and will lead accounts for several local and international technology clients.

Hunter added: "I’m also thrilled to welcome Anna to Bench PR. Her broad agency and tech experience complements our existing team of senior consultants who offer an unparalleled level of expertise to our clients."

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