SUNNYVALE, CA: Uplift, a payment marketing platform, has hired Phil Carpenter as its first CMO.
Carpenter left his position as senior partner and chair of the Western region at Allison+Partners to join the two-year-old startup.
Carpenter will be a one man band managing all of the marketing for the company, including brand definition, product marketing, corporate communications, event marketing, and partner marketing. He will be based in the company’s Sunnyvale, California, office and report to CEO Brian Barth.
"One of the most important things we’re doing here is building a very strong brand, a brand that really matters to our partner network and that matters to consumers," Carpenter said. "That takes a tremendous amount of work, but I’m so excited to dig in and define this that and start to tell the story."
Carpenter said he has worked with six startups over his career. He has also collaborated with Uplift’s leadership on another startup, SideStep, in the early 2000s. After working in the agency world, Carpenter said he was itching to return to his "entrepreneurial roots" and join another startup.
"You’re starting from the beginning. You have to build the whole thing, define the brand, define the product, determine how to reach the audiences," he said about marketing for startups. "There's so much to do. The challenge is you’re looking at a clean slate, but that’s also what is so energizing about this."
Carpenter had been working with Uplift on an advisory basis prior to joining as CMO. He was also with Allison+Partners for nine years as GM of its San Francisco office, then as a partner, and finally as senior partner and chair of the Western region. Before that he worked in marketing roles at Simply Hired, SideStep, Remarq, PointCast, Intuit, Regis McKenna, and Mozart Systems.