In brief: Mischief wins Angry Birds, Wild Card and FHF hires, Kindred's new brief, Go PR

Mischief promotes Angry Birds, new trio at Wild Card, Kindred's customer win and more from PRWeek UK.

Mischief promotes Angry Birds

Mischief has been appointed by Rovio Entertainment as the consumer PR firm for its Angry Birds franchise. Mischief will launch new game Angry Birds Action! and another forthcoming title. Angry Birds the movie will also be released this month by Rovio and Sony Pictures. The Mischief team is led by creative director Damon Statt and associate director Fred Chesher, reporting to Rovio VP comms and PR Kaisu Karvala.

New trio at Wild Card

Consumer agency Wild Card has made a trio of hires, with Lucy Egerton arriving today from Nexus Communications to become group account director. Last week, Will Vieri joined as head of social from House of Fraser, where he led the retailer's social strategy. Former News UK senior comms manager Sarah Mason joined as senior consultant last month.

Kindred's customer win

The Institute of Customer Service has appointed Kindred as its retained PR agency, following a competitive pitch. The agency will help raise the profile of the institute and help establish the professional membership body as a key voice in business debates.

FHF hires from Network Rail

FleishmanHillard Fishburn has appointed David Lewy as an account director on its public affairs team. Lewy joins the agency from Network Rail where he worked on the national corporate affairs team, dealing with a range of issues from flooding, to visits with the Prime Minister.

Reality says Go

London's Reality PR has launched subsidiary Go PR, which founder Andy Brown says provides an alternative to the traditional retainer and contract model in order to work with businesses needing a more affordable solution. Brown, who set up Reality in 2001, and director Jackie Bissell will lead the new offering.

Philip Collins on Pagefield faculty

Pagefield Communications has appointed Times columnist and former chief speech writer to Tony Blair Philip Collins to the faculty of its Pagefield Academy. He is one of a number of trainers the agency will use to deliver courses on subjects ranging from negotiation skills to Select Committee training.

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