Grapeshot, a programmatic technology and analytics company, has hired Golin as its regional communications partner in Asia-Pacific.
UK-headquartered Grapeshot’s technology, analytics and content classifications products enable targeted programmatic buying for better, more relevant results.
The company opened in Singapore in 2014 and will soon open a second office in the region in Sydney.
Following a competitive four-way pitch, Golin has been selected as Grapeshot’s PR agency in APAC.
The firm will be responsible for growing Grapeshot’s brand in the region through strategy and planning, content marketing and media relations.
"We’re very pleased to begin our partnership with Grapeshot and further strengthen our technology portfolio," said Tarun Deo, managing director of Golin Singapore.
Chris Pattinson, senior vice president of Grapeshot Asia-Pacific, said: "As we grow in the region, we need a partner who understands the landscape and can distil our core offering to communicate our USPs succinctly.
"Golin understands marketing and technology and how to tell compelling channel-agnostic stories. We're looking forward to working with them."