UK's biggest nightclub group toasts Hudson Sandler as new corporate agency

Deltic Group, the UK's largest nightclub operator, has hired Hudson Sandler for a new corporate brief following a competitive pitch.

Deltic Group: Hudson Sandler wins new corporate brief
Deltic Group: Hudson Sandler wins new corporate brief

The remit is to raise Deltic’s profile across national, corporate and broadcast media, including promoting its new Bar & Beyond concept. Hudson Sandler will design and implement a corporate comms programme targeted at business media and trade titles, and promote the firm to potential employees.

The appointment comes almost a year after the company, formerly known as Luminar, was renamed Deltic. It operates 59 venues across the UK, including clubs under the Pryzm, Fiction, Cameo, Kuda, Vinyl and Atik brands.

Hudson Sandler will also work alongside Deltic’s existing agency Limegreen Communications to publicise new openings.

Russell Margerrison, CFO of Deltic Group, said: "We believe this partnership will enable us to take our brand visibility to the next level, both in traditional media and digital channels."

Nick Lyon of Hudson Sandler said: "The late-night economy is reinventing itself and we are looking forward to helping Deltic Group communicate its growth and innovation story to a broader audience."

Hudson Sandler has secured a number of client wins in the leisure and hospitality sector in recent months, including Thompson and First Choice parent company TUI Group, pub companies Greene King and Admiral Taverns, hotel operators easyHotel, PPHE, and Malmaison, and Newbury Race Course.

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