Need to know: the 7 top stories for Asia comms, media and marketing pros on Wednesday, 4/5/16

Nugent joins Text100; Leicester goes bonkers on Instagram; Suntory goes to IPG; BuzzFeed wants big bucks; Alphabet and Fiat-Chrysler seal deal; SoundCloud v Spotify; problems in Sri Lanka.

Jonah Peretti, CEO of BuzzFeed, a company that's after big brand bucks. (TechCrunch/Flickr)
Jonah Peretti, CEO of BuzzFeed, a company that's after big brand bucks. (TechCrunch/Flickr)

Text100 hires new APAC MD from UK

Lee Nugent joins the agency from Nelson Bostock Group in London.

Leicester City wins the league (of fastest-growing UK Instagram accounts)

Leicester City Football Club's success on the pitch this season has translated into the field of social media - its Instagram account has experienced a bigger growth in followers than any other UK account over the past month.

Suntory consolidates media with Initiative across key Asia markets

Cerebos has awarded IPG Mediabrands’ Initiative its consolidated regional media business in Thailand, Taiwan, Malaysia, Singapore and Hong Kong, following a pitch.

BuzzFeed wants advertisers to know it's open for big business

BuzzFeed wants brands to know it's after those big budget brand dollars. The media company claims that if you want to reach millennials, you'll need their insights, which it says the rest of media — digital or TV — doesn't exactly have.

Alphabet, Fiat Chrysler strike deal for self-driving minivan prototypes

After years of developing and testing self-driving cars, Google-parent Alphabet has signed its first deal with an established automaker to build self-driving vehicles.

SoundCloud steps up to challenge to Spotify

SoundCloud has expanded its subscription music streaming service to the UK and Ireland, and introduced new advertising features to monetise the platform as it looks to step up its challenge to the likes of Apple and Spotify.

Why Sri Lanka’s outlook is looking less rosy

Sri Lanka's deal with the International Monetary Fund (IMF) may have averted a crisis, but the bailout may undermine a key source of strength: the country's impressive economic growth rate.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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