Principals: Guy Walsingham, managing director
Offices: London, Boston, Los Angeles
Revenues: UK £2.1m
Technology PR agency Red Lorry Yellow Lorry continued to build on its reputation with continued growth in its client list and revenue across a range of sectors.
‘We offer communications programmes across our clients’ public relations, social media, customer and employee relations,’ says managing director, Guy Walsingham. ‘‘Our ‘brands to business' process connects a brand's look, feel and story with its audience to show real return on investment. It engages the right people with a client's story to build awareness and understanding and to generate sales leads.’
He continued: ‘We work to create the right messaging and content, which we then roll out across PR, customer and employee communications. Specialist knowledge of our client’s industries is key to our continued success with specialist teams across sectors including media & entertainment, IT, cybersecurity and fintech.’
Flagship projects this year have included work for IBM’s Aspera, Avid, LogMeIn, Superdrug and Three. New business wins over the last 12 months, include IT security specialists Cato Networks, expansion of its work with Canon and ERP experts, Priority Software.
The company expanded its global PR network Convoy, adding further partners worldwide to work closely with lorry offices in London, Boston and Los Angeles. ‘Convoy opens the door to on the ground PR expertise from the best local agencies,’ explains Walsingham. ‘Clients value global support from trusted agencies, a single point of contact, a consistent strategy and local market knowledge. The approach is both cost effective and very flexible.’
With rapid growth comes the challenge of finding the right people. ‘We’re ambitious for our people as well as our clients so many of our team have been with us for a long while’ says Walsingham. ‘Finding the right fit is important for building a strong culture. We’re always on the lookout for bright, curious PRs that aren’t scared to give their opinion.
Next year looks very exciting for the agency with a strong new business pipeline, a solid client base and more services that link PR to ROI.