Leicester City wins the league (of fastest-growing UK Instagram accounts)

Leicester City Football Club's success on the pitch this season has translated into the field of social media - its Instagram account has experienced a bigger growth in followers than any other UK account over the past month.

But while the new Premier League champions' Instagram following has grown by nearly three-quarters in that time, its growth is outstripped over the year as a whole by Rich McCor (aka paperboyo on Instagram), who adds cartoon cut-outs to real-life photographs, according to data from InfluencerDB.

Leicester City Football Club (lcfc on Instagram) had 609,000 followers on Instagram as of Tuesday morning, after title rival Tottenham’s draw against Chelsea confirmed Leicester's place as champions. This was up 71 per cent from 336,000 on 27 March, eleven times greater than this time one year ago, when it was just 45,000 - and 100,000 more than 24 hours earlier.

Meanwhile, paperboyo’s following is nearly thirty times higher than it was this time last year, when he had just 5,600 people keeping up to date with him on the photo and video-sharing platform.

There are three new accounts among the list of the fastest-growing UK Instagram accounts with more than 100,000 followers. The full top 10, which also includes other sporting brands, a magazine, and the lifestyle and fashion blogger Samuel Bensoussan, is:

  1. Leicester City Football Club: up 71 per cent in the past month to 609,388, and up 1,359 per cent in the past year.
  2. National Gallery: up 18 per cent in month to 129,953; first post was June 2015.
  3. Nike UK: up 17 per cent in month to 208,202; first post was May 2015.
  4. Chelsea Ladies Football Club: up 15 per cent in month to 135,151; first post was October 2015.
  5. Bentley Motors: up 12 per cent in month to 1,268,763, and 2,414 per cent in year.
  6. Lauren Faye Art Director: up 11 per cent in month to 242,392, and 957 per cent in year.
  7. Samuel Bensoussan: up 11 per cent in month to 133,953, and 241 per cent in year.
  8. BBC Sport: up 10 per cent in month to 482,161, and 720 per cent in year.
  9. House & Garden Magazine: up eight per cent in month to 143,968, and 761 per cent in year.
  10. Rich McCor Photographer (paperboyo): up seven per cent in month to 154,084, and 2,731 per cent in year.

InfluencerDB CEO Robert Levenhagem said these accounts were "very different and diverse types of accounts, which shows that various kinds of target audiences are active on Instagram".

"We believe that these accounts will gain even more importance in the future as they seem to understand how Instagram works: high-quality content results in high engagement rates and an ever-excited and loyal follower base," he said.

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