The 5 stories PR pros need to know on Monday morning, 5.2.2016

CIA tweets minute-by-minute account of bin Laden raid; Radiohead goes dark on the web; Reckitt Benckiser apologizes to South Koreans; Clinton turns to general election messaging at NAACP event.

The CIA tweeted a blow-by-blow account of the bin Laden raid on Sunday night. Not everyone was impressed.
The CIA tweeted a blow-by-blow account of the bin Laden raid on Sunday night. Not everyone was impressed.

CIA ‘live-tweets’ bin Laden anniversary
To mark the fifth anniversary of the killing of Osama bin Laden, the CIA "live-tweeted" a blow-by-blow account of the raid that took out the al Qaeda leader in Pakistan. However, many saw the social media strategy as trite or an inappropriate way to mark the event.


Radiohead goes dark on the web
The band’s website and social media accounts, as well as singer Thom Yorke’s social media activity, began disappearing on Sunday. Fans believe it’s a stunt to promote a new Radiohead album, especially considering the group recently planned a world tour.

Reckitt Benckiser issues mea culpa in Korea
The U.K.-based CPG company said early Monday that it is sorry for selling disinfectant products that killed or injured scores of people in South Korea from 2001 to 2011. Reckitt Benckiser will donate almost $9 million to a humanitarian fund for victims and come up with a compensation plan.

Trump: China ‘raping’ the U.S.
Donald Trump took his rhetoric against China up a notch this weekend, saying, "We can’t continue to allow China to rape our country." Experts believe China is shifting its comms strategy for improving its image abroad after calling in a handful of U.S-based PR firms for preliminary discussions.

Clinton tries out general election messaging
The Democratic frontrunner addressed the NAACP on Sunday night, telling the civil rights group that it can’t let President Barack Obama’s legacy "fall into Donald Trump’s hands" this November. Trump is up 15 points over Ted Cruz in Indiana, which votes tomorrow.

What to know on Monday:
Fox, Huffington Post reporters scuffle after White House Correspondents’ Dinner. Kerig names Valerie Dupont SVP of communications and image. Sanders promises contested Democratic convention. Halliburton, Baker Hughes call off merger. New York Uber drivers form labor association

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