PRWeek UK Top 150: Consumer PR rankings 2016

Edelman edged out Freuds to become the top performing consumer agency during 2015.

The consumer PR sector remained the most profitable market for agencies in the UK, with the top agencies generating upwards of £154m in revenue. A total of 17 out of the 48 consumer agencies derived 100 per cent of their income from this client base.

Top ranking agencies, Edelman and Freuds, generated more than £17m each in revenues from the sector, well ahead of third placed firm The Communications Store, which also had strong growth and reported £11.3m in earnings.

Notable performers included Four Communications Group (+32 per cent), Smarts (+37 per cent), Perowne Charles Communications (+35 per cent) and Media Zoo (+33 per cent). But 2015 ended up being a difficult year for The Big Partnership (-41 per cent) and Freshwater UK (-30 per cent).

Click for the full PRWeek Top 150 UK rankings and read our full in-depth analysis of the UK PR sector during 2015.

PRWeek Top 150 UK PR Consultancies: Consumer Rankings 2016*

Rank

In Top 150

Company

Consumer revenue 2015 (£k)

Consumer revenue 2014 (£k)

% change

Total revenue (£k)

% of revenue

PR staff 2015

Location

1

1

Edelman

17,706

15,566

14

55,904

32

474

London

2

8

Freuds

17,063

16,684

3

28,921

59

223

London

3

24

The Communications Store

11,361

10,587

7

11,361

100

119

London

4

15

Four Communications Group 1

9,680

7,325

32

23,293

42

198

London

5

22

The Red Consultancy

9,351

8,689

8

12,800
est

73

124 est

London

6

TVC Group

6,437

7,300

-12

7,573

85

49

London

7

37

PrettyGreen

6,207

6,322

-2

6,967

90

42

London

8

42

Frank PR

5,927

5,571

6

5,927

100

61

London

9

46

PHA Media

5,335

4,624

15

5,335

100

65

London

10

41

M&C Saatchi Sport & Entertainment

4,928

3,911

26

5,937

83

65

London

11

49

Purple

4,917

4,635

6

4,917

100

65

London

12

57

Iris Culture

4,256

3,993

7

4,256

100

46

London

13

61

W

4,061

3,375

20

4,061

100

50

London

14

31

Nelson Bostock Group2

3,928

3,416

15

7,866

50

88

London

15

23

Brands2Life

3,903

3,175

23

11,561

34

123

London

16

66

Smarts 

3,364

2,447

37

3,916

93

48

Belfast

17

25

Lansons

3,283

3,800

-14

10,943

30

111

London

18

74

Splendid Communications

3,237

2,792

16

3,237

100

44

London

19

75

Unity

3,191

2,669

20

3,191

100

30

London

20

40

3 Monkeys Communications3

3,077

3,225

-5

6,034

51

62

London

21

80

Shine Communications

2,959

2,559

16

2,959

100

32

London

22

89

Wild Card

2,565

2,059

25

2,565

100

24

London

23

73

Hope&Glory

2,280

1,812

26

3,304

69

39

London

24

34

The Big Partnership

2,227

3,800

-41

7,423

30

109

Glasgow

25

-

Havas SE Cake

2,128

1,755

18

-

-

-

London

26

104

Brazen

2,120

1,946

9

2,120

100

32

Manchester

27

97

Kaper

2,075

1,950

6

2,332

89

26

London

28

-

Eulogy

2,020

2,100

-4

3,885

52

45

London

29

114

Perowne Charles Communications

1,909

1,417

35

1,909

100

30

London

30

105

Richmond Towers Communications

1,906

1,623

17

2,118

90

25

London

31

98

Finn Communications

1,713

1,389

23

2,328

74

27

Leeds

32

69

Cirkle

1,704

1,328

28

3,721

46

42

Bucks

33

84

Willoughby PR

1,472

1,253

7

2,776

53

43

Birmingham

34

128

Seven Dials4

1,465

1,307

11

1,465

100

19

London

35

92

Golley Slater

1,304

1,497

-13

2,434

54

31

Cardiff

36

137

Smoking Gun

1,187

Undisclosed

n/a

1,187

100

18

Manchester

37

101

Spider PR

1,121

879

28

2,204

51

25

London

38

144

The Ideas Network

1,093

1,159

-6

1,093

100

14

London

39

117

Bottle

1,058

855

24

1,763

60

20

Oxford

40

127

Third City

1,030

886

16

1,480

70

27

London

41

107

Lucre

1,012

950

7

2,024

50

25

Leeds

42

70

Media Zoo

1,000

750

33

3,600

27

50

London

43

72

Freshwater UK

955

1,366

-30

3,520

27

42

Cardiff

44

38

Lewis

902

800

13

6,577

14

84

London

45

-

Focus PR

878

1,246

-30

943

93

18

London

46

58

Remarkable Group

789

894

-12

4,167

19

52

Hampshire

47

Taste PR

760

Undisclosed

n/a

760

100

15

London

48

139

PR Agency One

650

Undisclosed

n/a

1,120

58

16

Manchester

Notes:

Primarily independent agencies. Few group-owned agencies submitted figures.

* Updated on 14 June 2016

1 Four Communications includes Colman Getty and Kinross + Render

2 Nelson Bostock Group includes Nelson Bostock Unlimited, Fever and Things Unlimited

3 3 Monkeys merged with Zeno in 2016

4 Due to an omission by PRWeek, Seven Dials was mistakenly left out of the original table.

This table was updated on 11th July 2016

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