Integrating digital and PR is not just a case of sticking them together
More often than not, PR and digital are bolted onto one another with the expectation that it will magically work, but it doesn't really work like that, says MunYin Liu, digital media director at Text100 Hong Kong.
Mitsubishi sets up investigation committee after further falsification admission
Japanese car maker Mitsubishi today announced it had created a "special investigation committee" of three external legal experts to look into why and how it had falsified fuel consumption data over a period of 25 years.
Dentsu to offer programmatic audio service in Japan
Dentsu has moved further into the programmatic space with the launch of Premium Audio Series, an audio advertising service.
Big reason for Apple miss: China
Apple's sales in China tumbled in the second quarter after currency headwinds hurt Hong Kong sales, the company said in Tuesday's earnings.
Facebook faces sky-high earnings expectations
Facebook needs to beat expectations on Wednesday or it may face a near-term day of reckoning, as its sky-high valuation has investors demanding a scale of growth not expected in any of its major rivals.
Chinese filmmakers' latest mission: How to make it in Hollywood
Hollywood has set its sights on the massive movie-going market in China but filmmakers in the world's second-largest economy are stepping up efforts to carve a niche in the US, says an executive at one of the country's largest movie makers, Huayi Brothers Media Corp.
The hottest models on display in Beijing? Young men
The Beijing Auto Show banned brands from using "car show girls" to enhance their displays. Cue a new legion of male motor attendants.
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