Tokyo 2020 Olympics reveals new logo after plagiarism row

The controversial original logo for the Tokyo 2020 Olympic Games has been replaced by a more traditional design from artist Asao Tokolo.

Organisers were impressed with the 'harmonised chequered emblem' which they believe has universal appeal, takes into account Japanese history and incorporates a message of diversity, according to a press release from the organisers.

During the Edo period (1603-1867) in Japan, the chequered pattern became formally known as 'ichimatsu moyo' and came to represent elegance and sophistication, according to the organisers.

"Composed of three varieties of rectangular shapes, the design represents different countries, cultures and ways of thinking. It incorporates the message of 'unity in diversity'," they said in a statement revealing the winner.

Tokolo's design was selected from a shortlist of four contenders, all of which were created by Japanese designers:

The chequered emblem is in contrast to the modern design of the original logo (right), which was created by Kenjiro Sano. This logo was dropped after Belgian designer Olivier Debie claimed the design was similar to one he had produced for a theatre in his home country (right) and the agency Hey Studio's logo for the think-tank Rebuild Japan (left).

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