The PR Week 04.22.2016: Prince's passing; The PR hiring scene for minorities

The PRWeek editorial team discusses the week's top PR- and marcomms-related news.

Yves Lorson / Wikimedia Commons; Used under the Creative Commons Attribution 2.0 Generic license. Cropped and resized from original
Yves Lorson / Wikimedia Commons; Used under the Creative Commons Attribution 2.0 Generic license. Cropped and resized from original

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ThePRWeek042216.mp3

On this episode:

Late music icon Prince Rogers Nelson, whose death was confirmed by his publicist on Thursday, crafted one of the most recognizable personal brands in the performing arts industry. The PRWeek editorial team talks over Prince’s storied career, how he maintained a personal brand even when he officially dropped his stage name, and the advocacy causes about which the singer cared.

When a brand rumor starts circulating on social media, communicators can’t always tell whether it will be ignored or blow up into a crisis. That’s what soft drink maker Dr. Pepper’s PR head Brian Bell told PRWeek after a hoax popped up on the internet claiming the company was about to sell its recipe to competitor Coca-Cola and shut down. PRWeek senior reporter Diana Bradley explains Bell’s two-pronged response to the rumor and how he successfully quashed it before any long-term damage was done.

A perception-based survey of black or African American and Latino or Hispanic PR pros conducted by the PR Council found that a majority of those surveyed felt minority hiring in the PR industry has improved — but promotions remain elusive. PRWeek news editor Frank Washkuch and Bradley discuss the survey’s findings and what they mean for diversity in today’s PR industry.

Plus, Snapchat’s Bob Marley filter gets called out on social, Omnicom and Publicis Groupe release earnings reports, notable people moves, and more.

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