Ogilvy PR Australia has created its first Trans-Tasman network by signing affiliate agreements with two New Zealand PR agencies, Blackland PR and Cadence Communications.
Wellington-based Blackland was founded in 2012 by Mark Blackham and Nick Gowland. They have more than 25 years’ experience in comms, having worked in top-level roles within New Zealand government and with some of the largest brands in the country.
"We specialise in helping organisations in the crucial ‘last mile’ of communication – actually connecting them to real people in every corner of New Zealand," Blackman said.
"We’re delighted that an international agency of Ogilvy PR’s standing recognises our expertise in getting real messages through to real people."
Suzanne McNamara and Anne Radford (pictured) set up Cadence in Auckland. They have built a team with expertise in social media marketing, analytics, online comms strategy and content development, as well as the full spectrum of PR capabilities.
Radford and McNamara said: "Achieving great outcomes for our clients lies at the core of the way we do business and we believe that our affiliation with Ogilvy will strengthen our ability to deliver upon this promise.
"Best results are achieved by having a PR team on the ground in a country, so it’s great we can offer our clients such a highly-respected Australian partner as part of our wider team."
The network will help all parties broaden their client base and local expertise in the Australian and New Zealand markets.
Kieran Moore, CEO of Ogilvy PR Australia, said: "This agreement is the culmination of many months of work to find and secure the right partners to support our company’s work in New Zealand.
"We identified Blackland and Cadence as the two most reputable, independent, unaffiliated agencies who could deliver for us and we are excited about our futures."